Nobody Wants to Work Anymore? Bullshit.

Everyone is talking about the new generation at work.

“They don’t want to work anymore.”
“They want too much flexibility.”
“They change jobs too quickly.”
“They care more about purpose than career.”

Victoria Neuhofer sees it differently.

People still want to work. They just don’t want to waste their life doing work that makes absolutely no sense.

As a 5x founder, 11th-generation family business entrepreneur and CEO, Victoria has experienced both worlds: traditional companies built over generations and fast-moving startups where titles matter less than whether someone actually gets things done.

And she believes one thing very strongly:

New Work should never mean less performance. It should mean better performance.

In this keynote, Victoria talks about what Millennials, Gen Z and companies can actually learn from each other.

Why freedom only works with responsibility.
Why flexibility without ownership becomes chaos.
Why purpose is important – but purpose alone doesn’t pay salaries.
Why good leaders don’t count hours, but create environments where people want to perform.
And why the best employees today are not looking for a boss who controls them – they are looking for someone worth following.

Victoria explores:

• why the old 9-to-5 mindset is losing relevance

• how freedom and accountability have to work together

• why performance culture does not have to mean burnout culture

• what younger generations really expect from employers

• why employees leave companies – and what actually makes them stay

• how leaders create ownership instead of micromanagement

• why trust is becoming a competitive advantage

• how AI will change jobs, roles and the way teams work

• why companies need to stop managing people like it is 1995

• and why ambition is absolutely not dead

Victoria doesn’t believe in choosing between a great life and a great career.

She believes we need to get much better at building both.

Because the future of work is not about working less.

It is about wasting less time, creating more impact and giving people a reason to care.